mobile vikings

mobile vikings joins the proximus group | proximus group

Proximus is announcing today that it has signed a definitive agreement with DPG Media to acquire Mobile Vikings, which also includes the Jim Mobile brand. With this transaction, Proximus brings on board a major Belgian mobile virtual network operator that primarily targets the segment of youngsters.

Founded in 2007, Mobile Vikings is an important brand in the Belgian telecoms market, with a mobile offer that appeals to young people making intensive use of mobile data. Today, the Mobile Vikings and Jim Mobile brands together have around 335,000 customers. On top of that, Mobile Vikings differentiates itself with its Viking community as one of the most beloved telecom brands in Belgium.

Fully in line with its strategy #inspire2022, this acquisition opens up a complementary market segment to Proximus current core target group (Scarlet and Proximus), optimizing its multi-brand positioning in the residential market.

Proximus will preserve the essential brand identity of Mobile Vikings, which will continue to offer its products and services under the same conditions and name. Customers will keep their current services and benefits while gaining future access to the best mobile network in Belgium and benefit from Proximus future innovations.

Based in Hasselt and with around 80 employees, Mobile Vikings will continue to operate as a separate entity within the Proximus Group, in the same way that Scarlet and Tango, two other subsidiaries of the Group, have continued to operate independently after their integration, maintaining a clear positioning and a strong own identity. In the same way, the objective is to continue to develop the Mobile Vikings brand and offer in order to create new possibilities for current and future customers. This agreement does not impact the Mobile Vikings' workforce.

The transaction amounts to 130 million. In 2020, Mobile Vikings is expected to generate just above 50 million revenue and an EBITDA of 15 million. For Proximus, this transaction is a means of achieving synergies, at network level as well as from a commercial perspective driven by convergence.

Completion of the deal is subject to the approval of the Belgian Competition Authority. However, Proximus expects to close the transaction in 2021 and the first synergies are expected to be implemented in the first half of 2022.

I am very happy and looking forward to welcoming the Mobile Vikings employees and customers within the Group. My first priority will be to preserve and further develop the identity and market positioning of Mobile Vikings, in order to ensure that this acquisition perfectly complements our existing brand portfolio. All of them are different, but very relevant in their respective segments. In return, Mobile Vikings customers will have the best mobile network in Belgium at their disposal and benefit from Proximus' future innovations. This transaction will be a driver of value creation, commercial innovation and growth.

I am very proud of Mobile Vikings evolution within our company since 2015. The dedication and professionalism of the Viking team in Hasselt has enabled us to achieve strong growth in the Viking community to over 300,000 customers. Mobile Vikings has become a strong brand among youngsters, with a clear positioning and high customer satisfaction. Taking into account the rapid evolution of the telecom sector, including the success of convergent offers, and the current regulatory context, we are convinced that Proximus - as a leading telecom player - is best positioned to enable Mobile Vikings to continue its growth and guarantee them a bright future.

green light from the belgian competition authority for the acquisition of mobile vikings | proximus group

Proximus welcomes the decision of the Belgian Competition Authority to approve, without conditions, the transaction to acquire Mobile Vikings, which also includes the JIM Mobile brand. This decision allows the Proximus and DPG Media Groups to finalize the procedure in the coming days.

In line with its strategy #inspire2022, this acquisition opens up a complementary market segment to Proximus current core target group (Scarlet and Proximus), optimizing its multi-brand positioning in the residential market.

As already stated in December, Proximus will preserve the essence of the Mobile Vikings brand identity, which will continue to offer its products and services under the same conditions and name. Customers will keep their current services and benefits while gaining future access to the best mobile network in Belgium and benefit from Proximus' future innovations.

Mobile Vikings will continue to operate as a separate entity within the Proximus Group, maintaining a clear positioning and a strong own identity. The objective is to continue to develop the Mobile Vikings brand and offer in order to create new possibilities for current and future customers.

I am delighted to welcome the "Viking community" and the Mobile Vikings employees to the Proximus family. Iwant to make Mobile Vikings the undisputed leading brand for the Belgian youth. Mobile Vikings brings that daring touch to our brand portfolio; the perfect complement to the Scarlet and Proximus offers. I am looking forward to meeting the teams and building this new growth phase together.

Within DPG Media, Mobile Vikings has a successful track record that we are very proud of. The "Viking Community" consists of more than 300,000 happy customers and the brand is the most popular telecom brand in our country. I am convinced that at Proximus a fantastic future lies ahead of the company and all its employees.

proximus to acquire mvno mobile vikings for 130m

I am very proud of Mobile Vikings evolution within our company since 2015. The dedication and professionalism of the Viking team in Hasselt has enabled us to achieve strong growth in the Viking community to over 300,000 customers, said Kris Vervaet CEO of DPG Media Belgi.

Mobile Vikings has become a strong brand among youngsters, with a clear positioning and high customer satisfaction. Taking into account the rapid evolution of the telecom sector, including the success of convergent offers, and the current regulatory context, we are convinced that Proximus - as a leading telecom player - is best positioned to enable Mobile Vikings to continue its growth and guarantee them a bright future.

The news is in line with Proximus #inspire2022 strategy and the through the deal expands the companys core target group (Scarlet and Proximus) to the complementary market segment, enhancing its multi-brand positioning in the residential market.

Proximus says it will retain the Mobile Vikings brand including its name and portfolio of products and services. At the same time Mobile Viking customer can expect no changes to its current services but will in the near future, gain access Proximus network in Belgium.

I am very happy and looking forward to welcoming the Mobile Vikings employees and customers within the Group. My first priority will be to preserve and further develop the identity and market positioning of Mobile Vikings, in order to ensure that this acquisition perfectly complements our existing brand portfolio, added Guillaume Boutin, CEO of the Proximus Group.

All of them are different, but very relevant in their respective segments. In return, Mobile Vikings customers will have the best mobile network in Belgium at their disposal and benefit from Proximus' future innovations. This transaction will be a driver of value creation, commercial innovation and growth.

In addition, Mobile Vikings and its 80 or so employees will continue to operate as a separate entity within the Proximus Group, similarly to its other subsidiaries, Scarlet and Tango. The overall goal is to develop the Mobile Vikings brandand position it for future opportunities.